Sha Ma is a visionary leader at the intersection of technology, finance, and product innovation. As the CEO and Founder of FinTe, she is pioneering the future of cloud cost intelligence, ensuring that finance and engineering teams collaborate seamlessly to optimize cloud expenditures. Under her leadership, FinTe is redefining DevFinOps, integrating financial operations with DevOps principles to drive smarter, data-driven decisions earlier in the software development lifecycle.

With over 20 years of experience in tech leadership, Sha has built and scaled high-impact engineering organizations. As Vice President of Engineering at GitHub, she led teams that supported millions of developers worldwide. At SendGrid, her contributions helped drive the company to a successful IPO before its acquisition by Twilio. She also served as CTO at Catalyst and Totango, where she spearheaded product innovation and company growth.

A graduate of MIT, Sha holds dual bachelor’s degrees in Electrical Engineering & Computer Science (EECS) and Management Science, as well as a Master’s in EECS. Her deep technical expertise, combined with a strategic business mindset, fuels her ability to bridge engineering and financial teams to create impactful solutions.

Based in Denver, CO, Sha continues to push boundaries in cloud cost intelligence, inspiring the next generation of women in tech to take bold steps in leadership, entrepreneurship, and product innovation.