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( Google Calendar ) | Northwestern Mutual 41 East 11th Street - 2nd floorNew York, NY, 10003, United States (Map)

Come learn about Product Strategy from two executive Product leaders from Northwestern Mutual and Ellevest.

Are you hungry to learn more about Product Strategy? Come learn from two executive Product leaders from Northwestern Mutual and Ellevest.

The global fintech market is set to grow at a rate of 2524.8% through 2022. With so much change and excitement, we’ve decided to take a look into questions such as what to prioritize in product strategy in this ever changing industry. Join us for breakfast and a conversation with two leading figures in consumer finance - Kim Tzeng from Northwestern Mutual and Alex Streid from Ellevest - as they guide us through their process and strategy. Learn what they take into account when creating their product strategy and specifically learn how Kim creates a Customer-First Approach. 

** There will be a live broadcast of the event for anyone who has purchased a ticket and cannot attend in-person.**

Kimberly Tzeng

, Director of Product @ Northwestern Mutual

Kimberly currently leads the Consumer Activation space to bring new consumers to our websites to learn more about and engage with the NM brand. She is passionate about creating consumer experiences through data driven decisions, user testing, and experimentation.

She has over 10 years of experience in financial services at both Merrill Lynch and JP Morgan before joining Learnvest / Northwestern Mutual. She has a bachelor’s degree in Computer Science from Princeton University and an MBA from NYU’s Stern School of Business. In her spare time, she’s a foodie and loves to check out new restaurants in NYC.

Alexandria Stried

, Chief Product Officer @ Ellevest

As the Chief Product Officer at Ellevest, Alexandria keeps the team moving and driven toward one goal: Making it easy and engaging for women to invest in their future. She outlines the “pain points” women have when it comes to investing and makes sure that Ellevest is solving those issues with goal-planning and investing features. 

Alexandria was featured, along with the rest of the Ellevest founding team, on the cover of Money Magazine in March 2018. Before Ellevest, Alexandria was at Weight Watchers International, where she led the launch of a new line of business called Personal Coaching and her team was honored with a Webby Award for the vibrant and active Weight Watchers Community.

When she’s not thinking about how to make investing easier, Alexandria enjoys paddle- boarding, traveling the world, and hanging out with her daughter Juliette.





8:00 - 8:20 AM: Registration and Snacks

8:20 - 8:30 AM: AWIP Welcome

8:30 - 9:00 AM: "Creating a Product Strategy With a Customer-First Approach," Kim Tzeng, Northwestern Mutual

9:00 - 9:30 AM: Alex Stried, Ellevest

9:30 - 10:00 AM: Networking


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