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Hear from Hope Cochran, Managing Director at Madrona Venture Group, and Elisa La Cava, Investor at Madrona Venture Group, about how to effectively pitch your company to investors, choose between the different types of financing vehicles, and understand the basic structure and content of a Term Sheet. In this intimate workshop, you will have the opportunity to hear best practices from and ask questions to leading venture capitalists so you can help secure the financial future for your venture!

Hope Cochran


Hope became a Managing Director in early 2019, following two years as a Venture Partner. As Managing Director, Hope identifies and leads new investments, provides strategic and operational advice to Madrona portfolio companies, and fosters corporate and strategic business development relationships with larger companies and investors. Hope led Madrona’s early investment in The Riveter while a Venture Partner and also spearheads Madrona’s leadership in the OnBoarding Women program which is focused on a business first education for prospective women corporate board members. Hope serves on the boards of three public companies, Hasbro, Inc, MongoDB and NewRelic.


Prior to joining Madrona, Hope was the CFO of King Digital, the creator of Candy Crush and other successful mobile games, where she helped the company manage explosive employee and revenue growth, guided the company’s IPO and successfully completed a $5.9 billion acquisition by Activision in early 2016. Prior to King Digital, Hope was CFO at Clearwire, a telecom company that navigated the complicated world of spectrum, partnerships and competition as the modern wireless industry took shape. While at Clearwire she brought the company through $12 billion of capital raises including an IPO, secondary offering, multiple debt offerings and strategic investments from large public companies. Hope started her career as an entrepreneur and founder of SkillsVillage. A company she grew to 200 employees and $10 million in revenue. Acquired by Peoplesoft and folded into their larger platform, SkillsVillage created a system for companies to easily manage contract labor.

Elisa La Cava


Elisa joined Madrona in 2018. Elisa focuses on sourcing and evaluating new investment opportunities that span the full breadth of Madrona’s investment themes, as well as working with portfolio companies to develop strategies for growth and success. Elisa is particularly interested in intelligent applications, cloud-native software, and the future of work.


Prior to joining Madrona, Elisa held positions at MATH Venture Partners and AT&T Corporate Development / M&A. Prior to her MBA, Elisa worked at Deloitte Consulting where she held US West Region Chief of Staff and Consultant roles. She worked primarily with technology and life sciences companies in developing M&A integration, software implementation, and training strategies. She was also involved in several key initiatives including developing Deloitte’s first Diversity and Inclusion go-to-market strategy, as well as leading an international pro-bono consulting program for non-profits in Latin America. Earlier in her career, Elisa gained startup experience at Seattle biofuel manufacturer General Biodiesel where she wore several hats, including business development, project management, and HR.